About
If John Wick had a Gantt chart and a passion for brand storytelling (minus the body count)
I wrote my first short story at six, on my mom’s old computer — and I’ve been chasing that creative spark ever since. That desire to bring ideas to life, to make something real from nothing, still drives everything I do.I started in Hollywood, learning the hustle on indie film sets and the power of polish on high-end commercial shoots. I had the chance to watch directors like Jon Favreau, Sam Mendes, and Matthew Libatique at work — and those early lessons still shape how I approach every frame and every brief.
Today, I lead global 360° brand campaigns as a creative producer at monday.com, where I’ve helped scale marketing through a period of explosive growth — from $120M to over $1B in annual revenue. From Super Bowl commercials and global OOH activations to video, audio, and full-funnel content, I help turn ideas into beautifully executed, culturally resonant brand moments.
I’m also a writer, podcaster, and lifelong Taekwondo master. My screenplays have placed in the PAGE Awards and Screencraft Comedy, and I teach martial arts as a nonprofit instructor and am an international gold medalist. That discipline, that sense of rhythm and flow, shows up in how I approach creative work: with clarity, purpose, and the belief that every move — and every message — should land with intent.
At the core, I’m a creative who thrives where storytelling meets structure. Whether it’s a script, a campaign, or a global rollout — I’m here to make great work happen, and make the process feel as intentional as the outcome.