Integrated 360 campaigns
monday.com “Llama” campaign
This campaign was a 360 campaign with CTV/online video and static/OOH/audio ad components to address all level of the marketing funnel and unsure true brand and ad recall Here is a selections of the assets. The campaign was featured in The Drums, and selected as AdAge’s editor’s pick.Credit
lead creative producer
Main brand spot
Online banners
Aquisition “Llama Dialogue” spot
Audio ads
Acqusition User testimonial
“Product demo” spot
OOH componentNY JFKAtlantaAtlantaNYC SubwayAtlantaNY JFKNY JFKChicagoChicago
Las Vegas CES DOOH
Groupe Maersk / APM Terminals
Credit
This branded content campaign featuring Prison Break/Fast and Furious star Amaury Nolasco was conceived both as an internal campaign to raise safety awareness and HSSE awareness on seaports work zone(the series of film illustrated the core five most fatal risk of death on sea ports, and explained safety measures). But also as an external brand awareness campaign used on socials and O&O (video series, influencer social activation, online banners, influencer in-person activation, BTS). This campaign was adapted in 13 languages and shown in the entrance of over 100 seaports. Shortly after APMT/Maersk was attribute the coveted UN Maritime safety award.Executive producer + Creative director
I lead global marketing campaign productions that drive impact, combining storytelling with strategic execution. Whether crafting a Super Bowl video ad, OOH campaigns in Japan, or an integrated 360 campaign in the US, I’m driven by purpose, resilience, and a love for creativity that inspires growth in every endeavor.
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→ Film
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CLIENTS
monday.com, Universal Music Group, Vogue, Maersk APMT, Mclaren, New York University, Starbucks, Mount Sinai Hospital, United Nations, France 24, Meetup, KCAL insurance, MineOS
SUPERPOWERS
- World class producer (US/EMEA/ANZ/LATAM/Asia)
- TV/OTT/OOH/audio/360/film
- Project management expert
- Accomplished writer (PAGE and Screencraft finalist)
- Kukkiwon taekwondo master (NYC gold medalist)
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