Creative Architect | Building Brands Through Immersive Storytelling
Show notes This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. But today he is on the …
Show notes Want to build a strong online brand? Join me and Natasha Chang, social media manager at monday.com, as we explore the secrets to success of how to build a presence — online. In this fascinating episode, with Natasha, we discuss: Connect With Tash Chang on Linkedin and TikTok. Connect here 👇🏽 Disclaimer This episode only represents Fabien’s own opinion and personal thoughts. …
Show notes In today’s episode of Brand Runner, we’re exploring the innovative marketing strategy behind the latest Barbie movie, a true masterclass that’s been taking the industry by storm. Discover how Barbie exceeded box office expectations, even surpassing the Dark Knight. We’ll unveil the strategic partnership between Mattel and Warner Bros., outlining the benefits it brought …
Show notes Episode description In today’s digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it’s more important than ever to create a holistic marketing approach that combines branding and performance. This is where brandformance comes in. Brandformance is a term combining …
Show notes In this episode, I have a special guest: Or Hadar, Professional lead at monday.com, who manages all the online brand campaigns. In this special episode, we talked about why online campaigns should be an integral part of your marketing strategy whether you are a startup or a Fortune 500 company, where to start, …
In this episode of Brand Runner, we talk about the latest buzziest announcement in tech: the Apple Vision Pro headset. This new tech product shines a light on the future of the internet, and how it will redefine marketing and advertising. Reviewing its features and capabilities will break down its marketing and ethical implications as …
With great data powers come great measurabilities Since the digitalization transformation has taken over the trades, companies have been mostly interested in the acquisition factor it brought with data. Because… With great data powers come great measurabilities. And that translated into CPV/CAC/CPC/CTR/CLV and other sexy acquisition metrics. With digital measurability, it became much easier to …
Predicting the top brand awareness trends for 2023 is a challenging task, as it’s difficult to know exactly what the future holds. But usually, it seats between social behavioural changes and technological innovation. Based on the trends and the shifts we’ve seen in recent years, we can make some educated guesses about what’s likely to …
ASMR is a term we often see on youtube those days. In fact, it is a phenomenon that has been going on for a few years, but the oldest article mentioning it dates 2015. Today you have so many ASMR accounts with hundreds of thousands of subscribers generating millions of views for a single post. …
How we stopped looking at art for what it really was and why it matters.