Creative Architect | Building Brands Through Immersive Storytelling
With great data powers come great measurabilities Since the digitalization transformation has taken over the trades, companies have been mostly interested in the acquisition factor it brought with data. Because… With great data powers come great measurabilities. And that translated into CPV/CAC/CPC/CTR/CLV and other sexy acquisition metrics. With digital measurability, it became much easier to …
Predicting the top brand awareness trends for 2023 is a challenging task, as it’s difficult to know exactly what the future holds. But usually, it seats between social behavioural changes and technological innovation. Based on the trends and the shifts we’ve seen in recent years, we can make some educated guesses about what’s likely to …
ASMR is a term we often see on youtube those days. In fact, it is a phenomenon that has been going on for a few years, but the oldest article mentioning it dates 2015. Today you have so many ASMR accounts with hundreds of thousands of subscribers generating millions of views for a single post. …
How we stopped looking at art for what it really was and why it matters.
How to mindfully hack your personal growth and productivity like zen masters. I learnt it from my dog.
Everything you need to know to start investing in Bitcoin.
A newborn’s online privacy starts way before he gets its first mobile phone. Here’s what I wrote to my family when my baby was born.
A methodological approach to efficiently get to “The End” of your screenplay.
When I accepted a new position as communication and marketing manager in a new online privacy tech company, I was very excited to tell about this new adventure to my friends and relatives. But soon I realized that they did not really connect with the cause, as they would tell me… “I have nothing to …
Financial freedom is when your each the point you don’t have to work to pay the bills, and can actually focus on what really matters to you. Here’s how to get there.