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Super Bowl Ads vs the Art of Meaningful Marketing

Show notes This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. But today he is on the …

Threads and Trends: Navigating the Social Media Landscape

Show notes Want to build a strong online brand? Join me and Natasha Chang, social media manager at monday.com, as we explore the secrets to success of how to build a presence โ€” online. In this fascinating episode, with Natasha, we discuss: Connect With Tash Chang on Linkedin and TikTok. Connect here โ ๐Ÿ‘‡๐Ÿฝโ  Disclaimer This episode only represents Fabien’s own opinion and personal thoughts. …

How Warner Bros. Turned Barbie Into a Cultural Phenomenon

Show notes In today’s episode of Brand Runner, we’re exploring the innovative marketing strategy behind the latest Barbie movie, a true masterclass that’s been taking the industry by storm. Discover how Barbie exceeded box office expectations, even surpassing the Dark Knight. We’ll unveil the strategic partnership between Mattel and Warner Bros., outlining the benefits it brought …

Brandformance: The Secret to Achieving Both Short-Term and Long-Term Marketing Goals

Show notes Episode description In today’s digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it’s more important than ever to create a holistic marketing approach that combines branding and performance. This is where brandformance comes in. Brandformance is a term combining …

How Apple’s Vision Pro redefines brand marketing

In this episode of Brand Runner, we talk about the latest buzziest announcement in tech: the Apple Vision Pro headset. This new tech product shines a light on the future of the internet, and how it will redefine marketing and advertising. Reviewing its features and capabilities will break down its marketing and ethical implications as …