For this consulting mission, Mount Sinai Hospital wanted a disruptive branded content campaign covering not-only their hospital activity but also their endeavors in technology development and education. I proposed a high-tech campaign about a high-tech subject: a series of VR videos covering immunotherapy VR OR imaging and 3D printing. Custom branded cardboard VR headset to give at their quarterly conference was also offered.
Tasks included
- Copy/Concept
- Writing
- Business Development
- Art Direction
- Line producing