Creative Architect | Building Brands Through Immersive Storytelling
Show notes Episode description In today’s digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it’s more important than ever to create a holistic marketing approach that combines branding and performance. This is where brandformance comes in. Brandformance is a term combining …
Show notes In this episode, I have a special guest: Or Hadar, Professional lead at monday.com, who manages all the online brand campaigns. In this special episode, we talked about why online campaigns should be an integral part of your marketing strategy whether you are a startup or a Fortune 500 company, where to start, …
With great data powers come great measurabilities Since the digitalization transformation has taken over the trades, companies have been mostly interested in the acquisition factor it brought with data. Because… With great data powers come great measurabilities. And that translated into CPV/CAC/CPC/CTR/CLV and other sexy acquisition metrics. With digital measurability, it became much easier to …
Predicting the top brand awareness trends for 2023 is a challenging task, as it’s difficult to know exactly what the future holds. But usually, it seats between social behavioural changes and technological innovation. Based on the trends and the shifts we’ve seen in recent years, we can make some educated guesses about what’s likely to …